Once the analysis is completed, we move on to the strategy. In cooperation with the clients, I define quantitative objectives and concrete results to achieve. Based on this data, I design a multiphase communication plan: clients can decide whether I should be involved partially or along all the phases of the project.

There’s no such thing as a market segment that scares me. Through the years, I had the opportunity to work with clients across a wide range of industries, from the medical sector to the vast and diverse food&beverage market, acquiring a deep knowledge and communicating the whole agri-food supply chain.

I also delved into more technical sectors, such as the packaging industry – where I mostly dealt with institutional communication activities (press office, trade fairs, etc.) – and the construction industry, where I organized training courses and team building events.